Rent and Share for a Green World, China


Over-consumption has led to an increase in rubbish and landfills which damage our environment. Companies focus on production and selling with little attention paid to the disposal of the items sold. The impact on the environment and widening of the social gap have led to social discord. The rental market has been fragmented, and there is no simple and quick channel for consumers to find and access information on renting and sharing items.


Online rental platform ECrent embraces the “Sharing Economy” concept and waste reduction worldwide. Collaborative consumption maximizes the use of the earth’s resources and reduces the carbon footprint. This can help utilize resources effectively.

SDG Impact:

SDG 10: Reduction of inequalities is ensured by easy access to affordable commodities

SDG 12: Responsible consumption model is promoted

SDG 13: Sharing services maximizes the utilization of existing resources and minimizes the wastage

Compliance with UNECE People-first PPP criteria:

The Project:

  • Protected the environment by promoting a greener economy
  • Increased access of essential services
  • Can be easily replicated and

     scaled up to achieve the transformation impact needed as the platform has been introduced in 35 countries

  • Built resilience in infrastructure on climate change